f:entrepreneur explanation

Social entrepreneur recognised for making a powerful contribution to society, the economy and communities

Press Release / News

11th JANUARY 2021: Mental Health and Wellbeing Social Entrepreneur has been named as one of the UK’s 100 most inspirational female entrepreneurs by Small Business Britain’s f:Entrepreneur ‘#ialso100’ campaign.

Frederika Roberts, founder and managing director of Educate to Flourish CIC, a social enterprise dedicated to supporting children’s flourishing, is being showcased alongside 100 female entrepreneurs from across the UK, as part of the campaign’s recognition of the multi-achievements of women that have proved critical to society during the COVID-19 pandemic. 

Now in its fourth year, f:Entrepreneur was launched in 2017  to highlight amazing female role models to help and inspire all small businesses through content, stories and events. It particularly aims to showcase trailblazing female entrepreneurs that lead small businesses alongside a roster of other responsibilities.

Indeed, Frederika was also called out for her work as a Positive Psychology and Education Wellbeing speaker, trainer and author, which she does alongside occasional postgraduate lecturing in Positive Psychology, part-time work as a Wellbeing Trainer for a mental health charity, and undertaking a six-year Doctorate in Education research programme.  Frederika is also Chair of “Best for Doncaster”, a grassroots campaign group affiliated to the European Movement that she co-founded following the 2016 EU referendum.

From beekeepers to PPE, tech entrepreneurs to pole-dance-enthusiasts, this year’s campaign celebrates inspiring and resilient female entrepreneurs that have flourished despite Covid-19, with many still growing or starting new ventures.

On being listed in the #ialso100, Frederika said: “I am over the moon, and a little stunned, to have been chosen to join this year’s #ialso100 amongst such a fantastic cohort of female entrepreneurs. I am looking forward to getting to know the other amazing women being showcased, and to working alongside them to highlight the brilliant female business talent we have in the UK.”

Both f:Entrepreneur and Small Business Britain were founded by Michelle Ovens CBE, who is also the director of Small Business Saturday UK.

“Congratulations to all the inspiring women chosen to join this year’s #ialso100,” said Michelle Ovens. “Despite the significant obstacles thrown at them in the last year, female entrepreneurship continues to grow and flourish. We need to continue, and increase, our support for these incredible women and celebrate their amazing strength and success in the face of huge challenges.” 

“We have seen so many women embracing change, generating and exploring new ideas, rallying around their communities and supporting their peers. This resilience is hugely valuable and will set them up for success as they will be at the very heart of the UK’s recovery.”

To see the full list of the 100 amazing women featured in this year’s f:entrepreneur #ialso100 campaign  visit https://f-entrepreneur.com/fentrepreneur-100/


Notes to Editors

Interviews and additional images are available on request.

Educate to Flourish | Governance | Managing Director | Frederika Roberts
Frederika Roberts. Image credit: Hubert Hung www.h2portraitphotography.co.uk

For more information please contact Frederika Roberts:


Tel: 07984 80 66 51

Twitter: @frederika_r, @EduFlourish, @FlourishingED

Facebook: @happiness.speaker

LinkedIn: @frederikaroberts

About Frederika Roberts

Positive education advocate and former teacher Frederika Roberts shares the science of wellbeing through speaking, training, lecturing and writing. Known for her ability to translate her expertise into practical everyday tools and practices, Frederika has been interviewed and quoted in the press and media ranging from BBC radio and TV to Glamour magazine.

She is the founder of Educate to Flourish CIC, author of Recipe for Happiness and For Flourishing’s Sake, co-author of Character Toolkit for Teachers and the Character Toolkit Strength Cards and co-editor of The Big Book of Whole School Wellbeing (due out Autumn 2021).

Frederika holds an MSc in Applied Positive Psychology and is currently undertaking a Doctorate in Education.

Find out more about Frederika’s work at www.educatetoflourish.org.uk and www.happiness-speaker.co.uk  

About Educate to Flourish CIC

Our purpose is to help children flourish inside and outside of school while they’re in education, and provide them with the tools and skills to flourish in life beyond their education years.  We provide training programmes and workshops for children, their teachers, parents and other adults who care for them.  Our training is informed by evidence from positive psychology / positive education and character education research. 

The ‘jewel in our crown’ is our Action Research support programme for schools and multi academy trusts. We are currently working with an Academy Trust of six primary schools in Surrey where teachers are carrying out research projects ranging from supporting reading development in Year 2 pupils (6-7 year olds) through focusing on the understanding and development of the character strength of ‘hope’, to projects exploring resilience, behaviour (and its effect on self-esteem and attainment) and more.

We also guide schools and multi academy trusts through a process known as ‘Appreciative Inquiry’, a unique strength-based approach to create ambitious school- and trust-wide improvements.  The process works by appreciating the strengths within the organisation and the achievement and positive emotions these have already led to (appreciating ‘what is’), and enquiring into ‘what could be’ and ‘what should be’, before moving into creating ‘what will be’.  Educate to Flourish founder and Managing Director Frederika Roberts is a certified Appreciative Inquiry Practitioner.

About f:Entrepreneur

Michelle Ovens CBE set up the f:Entrepreneur Campaign, which launched on International Women’s Day 2017, because of the growing sense that there should be more recognition for the power women who run so many businesses in the UK.

The goal of the campaign is to celebrate the dynamic and inspirational businesses led by women in the UK.

It is aimed at both men and women, because everyone has something to learn from these stories of challenge and success. 

Through events, content and storytelling, f:Entrepreneur showcases role models to help and inspire all small businesses.

About the #ialso100

The f:Entrepreneur #ialso100 will celebrate and showcase amazing female entrepreneurs from all over the UK and is brought to you by the f:Entrepreneur campaign, run by Small Business Britain. 

About Small Business Britain

Small Business Britain is the UK’s leading champion of small businesses, supporting all 5.8 million small businesses in the UK – no matter their location, their sector, or their ambition level. Through a series of reports, events and campaigns, Small Business Britain champions, inspires and accelerates small businesses in the UK to foster growth and increased confidence.

Twitter: @britainsmallbiz

Facebook: @smallbusinessbritain

Instagram: britainsmallbiz

One Thought to “Educate to Flourish Founder Recognised for Success”

  1. […] also am one of the 100 women listed in this year’s #ialso list for […]

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